Field Marketing Manager—Retail and CPG
We are looking for a senior IT services marketer with strong industry and field marketing experience with an outcome-based orientation; a proven integrated approach to marketing; and outstanding people skills.
You will work closely with the retail and CPG sales leadership to design, implement and measure marketing plans aligned with the new logo acquisition and revenue generation goals.
The Field Marketing Manager (FMM) is responsible for designing the overall marketing strategy and building integrated marketing campaigns and programs that are tracked and measured for effectiveness and ROI. Working with many internal stakeholders, the Marketing Manager is also responsible for enhancing market perception, generating marketing and sales qualified leads.
Specific Responsibilities Include:
Ensure Marketing is Strategically Aligned with Major Market Unit (MMU) Sales Leadership. Specifically:
•Marketing programs and sales strategy
•Understanding targeted prospects and ‘warm’ sales opportunities that marketing can impact
•Implementing high-impact initiatives that will enable the sales team to be more effective (ex. Market research, sales enablement, campaigns)
•Create a nurturing strategy for leads that are between marketing and sales qualified
•Working closely with Head of North America Marketing and Communications to ensure visibility and effectiveness of the marketing strategy
Team and Interpersonal Skills
•Building strong relationships with other key stakeholders such as business unit leadership, solution teams, pre-sales and global marketing peers, to name a few
•Standardize and digitize processes across the marketing and sales functions
•Contribute to a high-functioning, collaborative sales and marketing relationship within your business units
Integrated Marketing Approach
•Integration should include activities such as brand awareness, thought leadership, campaigns, industry event marketing, hosted CXO programs, PR, analyst relations and social media
•Work closely with other horizontal and vertical teams to participate/contribute to your marketing strategy and plan(s)
Plan, Monitor and Measure Marketing Programs & Campaigns
•Manage the process and overall approved budget for your industry units
•Monitor and report on program and campaign effectiveness on a regular basis
•Measure the success of your strategy via traditional measures such as email click rate, open rate, campaign response rate, event attendance, meetings generated, and pipeline value
Marketing Ops Orientation
•Help institute processes to increase adoption of marketing automation tools to automate tasks such as campaign creation and measurement, list management
•Leverage internal knowledge sharing tools
•7+ years of experience in technology or professional services marketing. Additionally, an understanding of the consulting and outsourcing industries are preferred.
•The ideal candidate should have a solid understanding of current retail and consumer packaged goods industry trends and business philosophies.
•Field marketing experience. Must be able to demonstrate an ability to conceptualize and execute programs that have yielded ROI
•Proven success with integrated B2B marketing campaigns, including goal setting, budget management and results measurement
•Strong relationship and interpersonal skills. This role has many internal stakeholders and the successful candidate must be comfortable handling complexity in a globally diverse environment
•Excellent written and verbal skills a must
•Experience with marketing automation tools such as Marketo and CRM tools such SalesForce.com and Siebel CRM preferred
•Education: Bachelor’s degree in communication, journalism, marketing or business. MBA is a plus
•Reports into the Head of NA Marketing and Communications
•Dotted line relationship into the Industry (‘Cluster’) Sales Head