Position Details: Marketing Cloud COE Lead

Skills: 

The primary objective of the Marketing Cloud Center of Excellence (COE) Lead is to develop, maintain, and constantly improve a reusable repository of tools, templates, best practices and delivery approaches and to assist in managing the sales, scoping, estimation, implementation, and support efforts for solutions being deployed with Salesforce Marketing Cloud. The COE Lead is a primary advocate for sales and delivery quality for this cloud.  To accomplish this, the Marketing Cloud COE Lead must be able to work closely with other Client's business units, Salesforce Practice COE counterparts, delivery leaders, competency leads, Regional Practice Leads, and offshore teams.  In addition, the Marketing Cloud COE Lead will provide support to the practice Solutions and Innovation Team, as well as the Regional Practice Directors, Senior Managers and Delivery leads.  

Responsibilities: 

 Help drive quality delivery for projects within assigned focus areas

 Help close sales deals and improve revenue and profitability within assigned focus areas

 Develop a reusable repository of tools, templates, best practices and methodologies to manage the pre-sales, implementation and support efforts for solutions being deployed with Marketing Cloud

 Leadership for and creation of a delivery toolset leveraging the Marketing Cloud product that can be used by our client's project delivery teams and/or client delivery resources

 Author or co-author thought leadership pieces that are published or presented regarding Salesforce implementation topics

 Hire, manage and mentor senior Marketing Cloud Consultants

 Contribute to overall thought leadership, go-to-market, Salesforce alliance requirements, practice investment requirements and goals within assigned focus areas

 Refine our client's Salesforce.com solutions and service messaging, prospecting, qualifying, and closing techniques

 Act as a subject matter expert for Salesforce Marketing Cloud, AppExchange partners and other strategic partners within the assigned competency areas

 Provide sales support (e.g., Presentations, thought leadership pieces, POVs) to help close pipeline for Marketing Cloud competency area, working with Practice Directors and Senior Managers

 Develop and manage product relationships with Salesforce.com alliance leads for Marketing Cloud

 Share Salesforce product direction and roadmap with practice

 Lead and participate in a community of practice on Salesforce Chatter for assigned focus areas

 Identify partnership, GTM and solution opportunities working with Salesforce product leadership

 Plan, develop and deliver product training and certification courses and materials

 Manage and report certification metrics for Marketing Cloud competency area

 Develop, manage and communicate all Marketing Cloud capabilities to sales and delivery team members (e.g., capability maps, taxonomy)

 Lead delivery automation strategies and emerging trend research and development initiatives for continuous improvement and thought leadership in the areas of pre-sales, implementation and support methodologies for solutions being deployed with Marketing Cloud

 Support the Solutions and Innovation group and lend expertise when needed

 Assist Practice Directors and Senior Managers in defining the business value and return on investment for leveraging Marketing Cloud

 Perform delivery reviews during the pre-sales and delivery phases of engagements

Qualifications: 

 Demonstrated ability to build and lead programs that drive business improvement & optimization for delivery and sales functions

 Deep knowledge of domain and business processes and how those business processes are optimized by CRM solutions, especially Marketing Cloud

 Education: Bachelor’s Degree or similar is required

 Salesforce.com Certification – Administration/Consultant and other Salesforce certifications are big plus

 Marketing Cloud Certification 

 15+ years of work experience in CRM and ERP transformation 

 10+ years of experience working on Salesforce.com products and related AppExchange partners

 Experience with consulting project/program management processes, tools and documentation

 Knowledgeable in Customer Cloud transformation, emerging trends and tools that involve the Social, Mobile, Cloud and Analytics

 Demonstrated leadership skills

 Exceptional PowerPoint presentation creation and delivery skills; capable of developing and telling a compelling story to executive-level business and technology leaders

 Willingness to travel up to 70% including international travel as required