Position Details: Director of Marketing, Demand Generation

The individual will be responsible for driving all demand generation activities for Digital Software and Solutions (DS&S) Group’s products globally including campaigns, field marketing, digital marketing, and more.  This critical role requires a world-class leader deeply steeped in modern B2B marketing practices.  The individual will be responsible for defining the demand generation process at DS&S working in lockstep with sales leadership and regional sales teams, and delivering measurable results to drive growth of the company.  This is a unique opportunity to put your stamp on a market-leading and rapidly growing business, putting the demand generation processes and measurement in place to take the company to the next level.  You will work with smart, high-energy people in a high-velocity, team-based environment. You will report directly to the Head of Marketing.

Responsibilities:

• Create, execute, measure and optimize best-practice demand generation processes globally for DS&S.

• Conceptualize, implement and optimize the marketing / sales lead funnel using industry best practices for marketing with a heavy emphasis on measurement and optimization.

• Own and manage the lead generation process and systems – work hand in hand with sales leadership globally on a daily basis with an end-to-end lens to ensure achievement of joint goals for lead generation and sales.

• Manage the execution of all marketing campaigns for DS&S. 

• Creatively generate demand for new products that address the digital transformation and analytics space.

• Be a self-starter as part of a lean marketing organization.

• Travel up to 15%.

Qualifications: 

• 15+ years in B2B marketing with 10+ years in a demand generation leadership role.

• 3+ years in a demand generation marketing role for technology companies in the digital transformation and/or analytics space.

• Understand digital transformation and analytics technologies.

• Advanced knowledge of best practices in B2B marketing, interactive marketing and global demand generation, with a heavy emphasis on process, measurement and analytics.

• Expertise using marketing automation tools, such as Act-On, Marketo, etc. 

• Experience using CRM tools, such as SalesForce, etc

• Knowledge of and experience with demand gen third party vendors 

• Analytical orientation – world-class analytical skills including marketing measurement and optimization.

• Proactive self-starter, highly detail oriented.

• Tremendous energy and drive; desire and creativity to continuously improve and push the bar higher.

• Highly operational.

• Bachelor degree required; MBA a plus

Personal characteristics:

• High energy, thought leader and lateral thinker who motivates teams and customers with a positive orientation

• Stellar teamwork, collaboration, listening, and overall communication skills

• Work in an entrepreneurial environment

• Operational discipline to set a professional tone and expectation around meeting productivity, being on time, and helping others achieve their full potential

• Innovative and decisive change agent; demonstrates strong commitment and ability to drive for results.

• Excellent presentation and content development skills

• Exceptional problem solving skills and ability to demonstrate good judgment in decision making

• Demonstrates passion to champion others and successfully leverage resources 

• Seeks out and utilizes feedback in order to grow both personally and professionally. 

• Should be adaptable and flexible, able to work and thrive in an environment that is evolving and constantly changing.