Position Details: Digital Marketing Writer

Digital Marketing Writer, Business & Technology Services, Client's, US

This newly-created, mid-level management, full-time position (based in the US) will report directly to the B&TS M&C Global Digital Marketing Lead 

Key responsibilities: 

• oversee the efforts of 1-2 India-based resources and 1-2 external marketing agencies

• develop rich and engaging social content for B&TS  on Twitter & LinkedIn 

• build lists of key influencers on Twitter and key communities on LinkedIn to increase engagement 

• track share of voice on social and traditional media via dashboards and report regularly 

• follow, track and report competition on social and traditional media via dashboards and report regularly 

• identify and manage internal our client'scand external (all other) social media content curation

• create and implement employee engagement calendar/activities to boost traffic and drive engagement

• write B2B m-audience web copy for the B&TS microsite and our client's site

• coordinate the publication of B&TS unit content on TCS corporate website

• create templates and engagement plans for social promotions on our client corporate, geo & partner channels

Key attributes:

• excellent oral and written communication skills

• high-energy, creative and collaborative teamplayer

• comfortable multi-tasking

• proactive, self-directed and solution-oriented workstyle

• strong project management skills

Key requirements:

• Bachelor’s Degree (a certification in digital marketing is a plus)

• 5+ years experience managing social media channels and writing digital copy in a B2B environment

• operate in a virtual environment with teams which span several geographies, time zones and cultures

• early-AM calls and very infrequent travel

• proficient with entire Microsoft Office suite, Twitter, LinkedIn 

• Sprout Social, WordPress and Photoshop experience are all preferred