Position Details: Lead, Product Sales & Marketing-Healthcare Domain

Title: Product Sales & Marketing Lead

Location: any US location but Edison, NJ if preferred

Role & Responsibilities:

•Develop product messaging that differentiates new products and services from others in the market

•Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

•Communicate the value of new products and services to the sales and marketing team

•Assist sales on calls when appropriate to provide deeper dives into the product

•Speak and present both internally and externally to promote the story of our product

•Develop and implement promotional activities such as promotions and product launches

•Use market research data to determine product pricing

•Create product content such as case studies, website copy and blog posts.

•Gain insight into customer use of current products, untapped opportunities and buyer personas

•Measure and optimize the buyer journey as it relates to product feature adoption and usage

•Manage marketing budget and approval processes

Requirements:

•Minimum of 15 years experience

•Extensive US HealthCare domain knowledge in platforms (payers - Commercial & Govt.)

•Proven track record in product marketing for US HealthCare platforms (payer side - Commercial & Govt.)

•Awareness of US Healthcare Analyst groups and functioning models  

•Experience in market analysis/research

•Familiar with product marketing tactics

•Ability to evaluate projects using relevant KPIs and feedback from existing/prospective customers

•Ability to manage the overall success and lifecycle of the product - definition, design, customer journey, requirements, documentation, launch, GTM activities, management updates and KPIs - through proper planning and management.

•Desired experience in platform implementation for customers (Payers – Commercial & Govt.)

•Desired profile with established connect at VPs/CXO levels