Position Details: Head of Practice, Marketing Automation

Client Interactive is looking for a proven thought leader in Marketing Automation to drive the strategy and engage CMOs

Responsibilities: 

Responsibilities:

• Develop new offerings and strategy around Marketing Automation services.

• Enable the sales team to sell Marketing Automation services.

• Define, Lead and support Execution of Marketing Automation engagements. Enable project delivery teams with building strong capability in Marketing Automation services.

• Provide Thought Leadership to our customers in new-age marketing solutions.

• Be a trusted advisor to marketing, product and brand teams for Marketing Automation solutions

• Enable the global sales team with strategy and collateral to sell Marketing Automation services.

• Help grow a team with strong competency and capabilities to service customers in this domain.

• Establish relationship with industry leading product and platform vendors in Marketing Automation space.

• Analyze industry trends, competitive threats, expansion opportunities and internal performance.

• Publish whitepapers, point of views, speak at industry events and promote the Interactive brand in Marketing Automation through thought leadership.

• Partner and co-innovate with our customers starting at the idea stage with Marketing Automation experiences and then connecting our customer’s brands to their customers, employees, and partners.

• Drive innovation in Marketing Automation both within the unit and with customers

Qualifications: 

• Bachelors degree in a related field

• At least 10 years of relevant experience

• Must have delivered keynotes to CMO audience

• Published articles/blogs on Marketing Automation