Position Details: Email Marketing Program Manager

Job Description

• CRM Functional Marketing Processes; Program Manager

Roles & Responsibilities

• co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.

• Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar.

• Ability to perform and support all marketing campaign efforts including segmentation, HTML production/testing and quality assurance of all outbound campaigns across email.

• Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.

• Track ongoing progress of projects and deliver timely updates to clients.

• Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively

• Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.

• Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing

• Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.

• Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation

Technical/Functional Skills

• Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly

• 10+ years of campaign management skills, ability to multitask effectively, and work cross-functionally

• 8+ years of experience with SFMC, AEM, ACS, HubSpot, Eloqua

• Experience as a project manager in an agile project environment

• Content / HTML experience – Content Testing and QA

• Ability to thrive in a fast-paced, fluid environment

• Intermediate MS Excel

• Ability to multi-task and manage stakeholders within a dynamic business environment

• Extremely detail-oriented approach with strong analytical skills

• Extensive understanding of digital marketing business practices

• Knowledge of end-to-end campaign management processes

• Excellent technical & analytical skills with strong business acumen

• Previous experience working with Microsoft will be an added advantage

• Passion to drive improvement in the overall customer experience

• Experience working across multiple agencies/stakeholders and teams

• Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting

• Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.

• Experience managing a team is a plus

• Motivate the team and manage deliverables on a day-to-day basis

Qualifications

• 10-12 years of experience

• Location for the position will be in Bellevue , WA

• Bachelors or Master’s Degree

Salary range: $115,000 - $160,000 a year 

 

 

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