Position Details: Interactive Strategist Consultant

Description:

Interactive Strategy Consultant

Other agencies talk about how stories and systems can influence and change the world. At Tata Consultancy Services (TCS), we’ve been making that vision a reality for over 50 years. Our capabilities in strategy, marketing, creative, design, data, operations and technology serve the Fortune 1000 globally in 55 countries, 153 nationalities and over 80 languages. Making technology work for people and brands isn’t just what we do best, it’s who we are.

TCS Interactive is an award-winning agency and consultancy, ranked by Ad Age as one of the world’s biggest advertising and marketing services companies. We harmonize strategies, systems and stories to creatively engineer brand transformation at global scale. Our Strategy team helps CMOs and CXOs rewire brand connection and function to elevate consumer engagement, customer experience and operational excellence.

We are seeking an Interactive Strategy Consultant to drive our clients’ digital brand transformations and shape the next revolution in hyper-intelligent marketing and customer experiences. Advise our clients in the areas of marketing strategy, experience strategy, creative strategy and digital brand transformation. Explore, experiment and codify new marketing and customer experience methodologies amidst the rise of GenAI to elevate our ways of working and the value we bring to our clients.

Responsibilities:

Shape marketing and customer experience strategies to help brands accelerate growth, leveraging tools like research, segmentation, briefs, personas, journeys, roadmaps and business cases to align the organization around a North Star vision and path forward

Advise brands on the use of digital and emerging technologies, including GenAI, to deepen customer engagement and empower people

Generate insights across consumer, culture, customer, category and competition to shape strategic narratives that inform clients’ decision making and storytelling

Conduct brand, marketing and experience audits and evaluate marketing and experience performance to identify gaps, pains and opportunities, benchmarking against expectation and leading practices

Facilitate workshops to generate big ideas and bold visions, applying design thinking and people change techniques to bring cross-functional stakeholders together in an engaging, productive way

Collaborate cross-functionally with TCS and client creative, design, data, content and tech teams to build integrated strategies and plans, then drive vision through execution

Support strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, experience, growth and digital brand transformation

Develop and advance practice offerings within the growth and experience strategy consulting domain to create competitive advantage and meet emerging market demand

Qualifications:

This role requires a passion for brand and creativity, a strategic mindset and an appreciation for the operational dynamics between various actors and components within a brand ecosystem. The right talent will bring a balance of business, analytical, creative, organizational and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.

Key Skills / Knowledge

High degree of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning and digital transformation

Natural inclination to connect seemingly disparate dots across culture, consumer behavior, technology and brand identity—generating creative solutions to business and customer problems.

Foundational proficiency in marketing and customer experience technologies to link strategies to enabling capabilities e.g. CRM, CDP, CXMs

Ambitious self-starter comfortable with ambiguity and complexity

Strong detail orientation and proven ability to manage multiple workstreams and deliverables with precision

Excellent communication, collaboration and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions

Technically savvy, analytical thinker with deep intellectual curiosity

Demonstrable commitment to learning and experimentation with emerging technologies like GenAI. Experience leveraging GenAI in consulting and brand work is strongly desired.

Relevant Experience

7 years’ experience in consultancy or agency delivering services within digital business or brand strategy, growth strategy, go-to-market strategy, experience transformation, strategic development or similar functional domains

Bachelor’s degree or higher in business, management or relevant domain; master's degree desirable

Experience working in multiple industries including consumer goods, retail, manufacturing, finance or technology

In-house client/industry experience a plus

Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchmarking, concepting and analysis (e.g. PPT, Excel, Figma/Figjam, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.)

Location: Onsite, NYC Design Center

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