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Position Details: Marketing Development Lead-Marketing and Sales
| Location: | Dallas, TX |
| Openings: | 1 |
Description:
We are seeking an experienced, strategic, and results-oriented marketing leader to drive market development, accelerate pipeline growth, and strengthen collaboration between marketing and sales. The ideal candidate brings 13+ years of progressive B2B marketing experience, with a proven ability to identify growth opportunities, build integrated go-to-market plans and programs, and influence executive stakeholders across complex organizations.
This role serves as a critical bridge between marketing and sales, ensuring that market insights, campaigns, executive engagement programs, thought leadership, partnerships, and prospect-account focused marketing efforts translate into pipeline. The successful candidate will operate as a strategic advisor, trusted partner to sales leadership, and catalyst for revenue growth.
Primary Responsibilities:
- Develop and execute market development strategies that increase visibility, generate demand, and expand relationships within target accounts and industries.
- Identify emerging market opportunities, industry trends, competitive dynamics, and customer needs to inform go-to-market planning.
- Partner with Sales leaders to create regional, industry, or service-based growth plans to support pipeline creation, acceleration and conversion.
- Drive market penetration initiatives that open new conversations and accelerate opportunity creation.
- Develop executive programs, customer roundtables, thought leadership initiatives, and industry events that strengthen market position and drive business opportunities.
- Collaborate with industry, product, service, digital, communications, and corporate marketing teams to deliver cohesive market-facing initiatives.
- Drive alignment and execution across multiple stakeholders and business units.
- Build and maintain strong relationships with senior business stakeholders, sales leaders, partners, analysts, and industry leaders.
- Monitor and report on the performance of campaigns, providing insights and recommendations for improvement.
- Stay current with industry trends and best practices in marketing and market development and serve as a trusted advisor to leadership on market trends, competitive positioning, and growth opportunities.
Qualifications:
- 13+ years of progressive experience in B2B marketing, market development, field marketing, partner marketing, demand generation, business development support, or go-to-market strategy.
- Demonstrated success partnering with sales organizations to influence pipeline and revenue growth.
- Experience developing and executing large-scale, integrated marketing programs.
- Strong event execution skills.
- Partner-marketing experience.
- Proven ability to engage and influence senior executives and cross-functional stakeholders.
- Experience in a large, matrixed, cross-functional enterprise.
- Outstanding leadership and communication skills, with the ability to motivate and inspire team members.
- Excellent analytical and problem-solving skills, with the ability to analyze data and make data-driven decisions.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Bachelor's degree in marketing, business administration, or related field; MBA preferred.
- Open to occasional travel, roughly 20%
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strong>Salary Range: $152,200-$179,000 a year
strong>Salary Range: $152,200-$179,000 a year
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